Since William Wilson wheeled out the first coach-built “perambulator” from his Yorkshire workshop at Silver Cross Street, Leeds, in 1877, generations or parents have given their children a daily look at the world from prams and pushchairs bearing The Silver Cross logo.  Today, the name Silver Cross still stands for all those principles that William Wilson would have held dear. There is the uncompromising Silver Cross quality, painstaking craftsmanship and practical design. And while most Silver Cross Prams today bear the modern high-tech trappings over traditional coachwork, they are still the result of an ethic of quality and workmanship.  They have a saying at Silver Cross:  “There is no secret to making the world's finest prams - Just take 130 years of experience and add the finest materials. The rest is easy.”