Monthly Archives: February 2012


How to avoid “pram envy”

My friend Emma suffers an almost debilitating pram envy. She “inherited” her pram from her sister-in-law who decided that she wanted to upgrade to a more celeb-approved model (the sister-in-law’s bought the iCandy Apple Jogger because she heard Victoria Beckham has one). Emma was pregnant at the time and hadn’t thought much about prams beyond their functionality so she bought the pre-loved pram. Now she realises that prams are more than just a comfy baby carriage on wheels. “I thought all prams were the same except for the price tag – and I saw a chance to get avoid buying …

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My friend Emma suffers an almost debilitating pram envy. She “inherited” her pram from her sister-in-law who decided that she wanted to upgrade to a more celeb-approved model (the sister-in-law’s bought the iCandy Apple Jogger because she heard Victoria Beckham has one). Emma was pregnant at the time and hadn’t thought much about prams beyond their functionality so she bought the pre-loved pram. Now she realises that prams are more than just a comfy baby carriage on wheels. “I thought all prams were the same except for the price tag – and I saw a chance to get avoid buying …


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