Joolz Pram – Super Stylish Limited Edition & 2 Fab New Colours

February 2013


The new chic Joolz Day Tokyo limited edition pram is so stylish you will want one as your  ultimate designer accessory for 2013!

Joolz collaborated with renowned Japanese illustrator, paper composer and designer, Hiyoko Imai, whose authentic creations are minimalistic and delicate; all the tiny details are carefully executed by hand.  Joolz incorporates this into the Joolz Day Tokyo Pram to create a blend of ceremony and creativity.

The serene yet inspiring design of the Joolz Day Tokyo holds many subtle details and hidden messages, from a distance, the Joolz Day Tokyo edition is a beautiful black pushchair. Step closer and you will be drawn into the world of ancient Japanese culture with the magnificent velour-like fabric of the hood, the brown leatherette finished with red stitching, and Hiyoko’s authentic hand-drawn pattern on the interior lining.  All adorned by Japanese intricate patterns and symbols.

The Joolz Day Tokyo makes up a stylish combination with the black fabric of the carry cot and  seat. And the canopy uses magnificent velour-look fabric. The handlebar and safety bar are made of brown leatherette, which is finished with a celebratory red stitching line.

The Joolz Day Tokyo limited edition is offered as a complete package including the chassis, seat, carry cot, storage basket, raincover, and additional accessories:

  • Traditional Japanese Furoshiki designed by Hiyoko. The Furoshiki is a functional wrapping cloth that can also be transformed into a bag or toy
  • Parasol with Hiyoko’s hand-designed pattern
  • Matching black Nursery Bag with the Red Japanese Joolz seal

Joolz Day Tokyo limited edition in Australia RRP $1699.00.

Limited numbers are available in selected stockists from February/March 2013.
Melbourne:      Baby Mode (2 stores), The Baby Gallery, Kiddie Country
Sydney:           Minimee Babies & Kids (2 stores)
Brisbane:        Bubs Baby Shops (displayed at Fortitude Valley store only)
Adelaide:        Baby Junction

More exciting news from Joolz…..

Joolz has also released 2 new gorgeous colours in the Joolz Earth collection in Australia, Parrot Blue & Monkey Maroon. These are in available now, and complement the existing range which includes Elephant Grey and Cactus Green.

The Joolz Earth Pram Package includes: complete pram (chassis, seat, carry cot, raincover) plus extra accessories: matching nursery bag, and cup holder.
RRP $1479 incl GST











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