Joolz is a Dutch company. The company behind Joolz, Milk Design, was founded in 2004 in Amsterdam, The Netherlands. The chief designer explains that they were watching people push prams on a sunny day and decided there was a better way. Joolz designs, develops and produces outstanding products, like prams designed around the human body. Your body and your baby’s body. The Dutch call it “Ergonomicz” (We know it as ergonomics, “working efficiently with the body”). That is a key part of the Joolz design philosophy. And Joolz prams are designed to attract the eye, as well.