When our product designers approach a new project, they use a particularly Dutch method for figuring it out: a concept.
Take the ZAAZ™, our highchair. Versus trying to create a new version of everyone else’s seats, our engineers began by asking a simple question: how do we give baby a spot at the table? The result is an elegant chair that will tuck under the table like mum’s and dad’s, that enables baby to sit next to sister and brother and that gets lower to the ground the taller baby grows.
With the LEAF™, we solved the issue of finding a safe place to put the little ones with a simple, cozy seat trustworthy enough yet natural enough to cuddle baby like mum’s arms.  The LEAF’s proudest moment? Its organic, kinetic rocking motion, an industry first. Simple, yet extraordinary.
And when it came to our buggy the PEPP™, we wondered: how best can parents get baby here and there when their hands are always full? The result is an engineering feature of smooth maneuverability, superior suspension, and an impossibly awesome fold that makes the ease of tucking it away a new industry benchmark.
The truth is, their gear will be around for years, so we aim for stuff that can hang tough at a playdate, not embarrass the kids as they grow up and keep your entire house from redefining itself it as a play room.